Your business: open a lingerie store

An underwear shop is perhaps not the most original business idea, but it is unlikely to ever lose its relevance. From the point of view of marketers, underwear is an ideal product, on which the beautiful half of humanity will save the very last.

Lingerie, like other toilet articles, tends to wear out, go out of fashion, lose its relevance or just annoy its owner. Modern Russian women with an income level of medium and higher prefer high-quality, beautiful and expensive models. Continue reading →