Business plan for the production of knitted clothes
1. PROJECT SUMMARY
This business plan considers the creation of its own production of knitted full-cycle clothing. Production will be located in a city with a population of over 1 million people. The company will specialize in the production of original knitted knitwear for men, women and children.
The production area of the enterprise will be 65 square meters. meters For the arrangement, the necessary knitting, sewing and auxiliary equipment will be purchased in the amount of 798.1 thousand rubles. The total amount of initial investments will amount to 1.4 million rubles. The success factors of an enterprise include:
increased demand for knitted wool products due to fashion;
originality and modernity of products;
work for a wide target audience: of different sex and age;
reasonable prices with high quality products.
The planned monthly turnover of the enterprise is 925 thousand rubles. Net profit – 311 thousand rubles. Return on sales – 33.6%. Key project performance indicators are given in
2. COMPANY DESCRIPTION
For a long time, knitted clothes in the public consciousness were associated with clothes that were quite simple and unpresentable, suitable for wearing only at home. However, in recent years, the situation has changed radically: knitted clothing has become the highlight of fashion shows and has entered the everyday wardrobe of many people, including those with high incomes. If earlier the practical factor comes to the first place – convenience and comfort, now consumers no less appreciate the knitwear design. The brightness and originality of the author’s ideas often become decisive “for” and “against” in the choice of purchase.
This business plan considers the creation of its own production of knitted full-cycle clothing. Production will be located in a city with a population of over 1 million people. The company will specialize in the production of original knitted knitwear. These will be original designer sweaters, coats, cardigans, tops, scarves and other knitted products. The basis of the manufactured product range will be products for women and children (about 70%), the rest will be knitted goods for men.
The legal form of business will be individual entrepreneurship (PI). The business opens from scratch, the initiator of the project is a person who previously had experience in the production and sale of designer knitted items in the home. Products will be sold in small wholesale and retail through its own online store.
Production will be located within the city in a rented room of 65 square meters. meters For the arrangement, the necessary knitting, sewing and auxiliary equipment will be purchased in the amount of 798.1 thousand rubles. The total amount of initial investments will amount to 1.4 million rubles. Tab. 2 business plan presents all articles starting costs for the opening of the shop.
3. DESCRIPTION OF GOODS AND SERVICES
The clothes that will be made by the company will differ not only in warmth and comfort, but will also be able to emphasize the personality of the owner due to the rich selection of design drawings. All products will be created so as not to hamper the movement of a person and at the same time emphasize his style. Raw materials for production (yarn, accessories) will be purchased in bulk from a local supplier, working directly with several dozens of manufacturers, which will ensure the purchase of various types of products in the “one window” mode. The list of products and variable costs are given in Table. 3 business plan. Note that in the future, with access to wider production facilities, the range of products will be expanded.
