Business Plan fur shop, sale of fur coats
In our country, where a cold winter reigns for several months, fur clothing enjoys special love. According to experts, on the consumption of fur Russia is a leader in the world.Virtually every lady believes that in her wardrobe there must be a fur coat, this is considered a sign of perspectivity and high style. Therefore, despite all the fears of the economic crisis, a business built on the sale of fur coats is very promising. In order to competently organize the sale of fur coats, create a decent fur shop and avoid current problems as much as possible, a carefully crafted business plan is needed.
1. Specificity of business.
With all the advantages of this profitable undertaking, you need to understand that the fur coat business is seasonal. Therefore, you should think about the individual concept of the store. The choice of a businessman can stop at the opening and operation of the store only in season. But you can consider the option of year-round functioning. Of course, it will be time consuming, but with proper calculations of profits and costs you can achieve a good result. To do this, it is worth thinking about expanding the range of fur products, as well as the system of discounts, beloved by many buyers in the spring and summer months. To increase the number of customers, you can think about organizing in-store related services: individual tailoring, dry cleaning, restoration, etc.
2. The choice of premises.
When choosing a room, you should initially decide whether it will be a rent or a new building, it is also important to determine its location. Buyers of fur coats, as a rule, belong to the class of wealthy and self-respecting people, so if fur is sold near the grocery market or in a dirty area, they are unlikely to stop by.
3. Purchase of equipment.
In addition to a decent room, a business plan should reflect the question of purchasing equipment. Of course, you need special hangers, racks, counters, trempelya, etc.
4. Registration.
To organize a fur shop, it is most profitable to register yourself as a private entrepreneur. In this business, no special permits and licenses are required, it only requires regular payment of taxes.
5. Range.
In determining the range of fur products, it is important, first of all, to focus on those buyers who are looking for a rational balance of price and quality. But among the buyers, of course, there are those who are willing to pay any amount for the search and high quality. They also need to be targeted. Along with expensive fur coats, the fur shop should also contain relatively cheap products, since not all buyers who love warm, beautiful things are able to pay large sums.
6. Suppliers.
Most often, in pursuit of quality and price that is adequate for it, fur coat sellers choose suppliers from Turkey, Hungary, Greece, the Czech Republic, and Italy. It must be admitted that Chinese and domestic products are not in particular demand from the picky public.
7. Advertising.
For the store, you must choose a beautiful and sonorous name. Information about it can be originally arranged on the Internet, where you can download data on the types of models sold and their prices. Newspaper and radio also should not be avoided. With the successful implementation of the fur sales plan drawn up for the business, the payback period for the project can be no more than two years.
