Line of business
Home textiles unite an extensive group of products: interior fabrics, bed linen, towels and bathrobes, furniture covers. The first thing that a potential buyer of home textiles pays attention to is quality. Therefore, when creating a business in this direction, it is important to adhere to the main rules:
High-quality, high-quality products.
The pronounced difference between home textiles and the offers on the market in terms of assortment, decoration, and color.
A textile store should have a cozy atmosphere, offer a wide range of quality products and organize home delivery. Even in small towns, people willingly make purchases in stores that offer courier delivery.
Additionally, an online store is created with a detailed list of products. Knowing about the existence of the store, customers eagerly use online orders.
Renting a square in a shopping center to open a textile store is a winning option, but pay attention to the competition. An excellent solution is to rent a separate room in the city, in the place of passage of potential customers.
Placement of products in the shop area is one of the main factors affecting sales. For curtains, curtains signage you need to place high cornices. If space permits, a beautiful bed is placed in a winning place to showcase bedding. The cozy atmosphere of the store and a wide range of good-quality products will attract customers and improve its reputation.
Potential customers of the store are women. It is important to locate a textile store in an area where there are points visited by women. These are beauty salons, fitness centers, clothing boutiques, grocery stores. Housewives who appreciate comfort will not miss the opportunity to visit the store and purchase interesting textiles for the home or for a gift.
The main expenses when opening a store are planned at the preparation stage. Consumer demand and competitor offers are carefully studied. Today, the choice of textiles on the market is rich, so the focus is on quality, color and quantity assortment of goods.
To open a store selling home textiles, at the initial stage it will take at least half a million rubles. The main costs include:
The cost of acquiring a cash register.
Payment of utility services.
Purchase of goods.
Purchase of commercial equipment (racks, shelves, showcases, furniture, cornices).
Salary to attendants.
Advertising campaign (online store, signboard, business cards).
The cost of taxes.
A home textile store covers a huge number of products. The sale of narrow goods will have a minimum income – it is important that the store meets the requirements of any buyer and attracts not only the quality of the product, but also the range.
To work the store does not require staff with special skills. The work of 2-3 consultants will be enough. The main qualities of the employees are communication skills, product knowledge, ability to communicate with customers, attentive attitude and approach to each visitor.
Business selling home textiles has its own characteristics. Of course, the goods are in demand at any time of the year. However, you need to be ready for a temporary decline in demand for products. The peak of textile sales falls on the summer and autumn period – the time of weddings, repairs, interior renovation.
In a skillful business, a home textile store will pay for itself in a year. Pay special attention to the regular replenishment of products, advertising campaigns, discounts and promotions. Even if the store is running at a loss in the first months, you should not be upset. Work with perseverance, find the approach to each client, offer courier delivery, create an attractive signboard.
Your assistants are grateful customers and their reviews. If the buyer will like the store, he will tell his friends about it, and you will have even more customers.