Business on home textiles – the secrets of the organization
Towels, bedding, furniture covers, blankets, pillows, bedspreads and curtains are all home textiles. Today, no housewife can do without it, because it is thanks to such trifles that the house becomes much more comfortable. So, we can conclude that this is a very good group of products to start your trading business. And we are ready to tell you what to do in order for it to flourish.
Store location
Agree, it will be very disappointing if you carefully select each towel and rug at http://batuktextil.ru/pledyu_velsoft for the assortment in your store, and your customers will only ask if there is anything cheaper. This is quite possible if your outlet will be located somewhere in the residential area of a small provincial town. In short, no one will be interested in the composition of this or that material in the outback, and there are hardly any questions about the design of the fabric – in such stores they buy what is in the best price category. And it’s not about who earns and how much, but in lifestyle. In rural families, as a rule, the so-called dowry, of which home textiles are bound to become, is anxiously kept and until recently used. And when one of the covers or towels fails, it is replaced with the most common analogue. In big cities, life is much faster, and priorities are somewhat different – everything should be prestigious, stylish and original.
Therefore, if you decide to open a home textile store, it is better to gather strength and do it in a good, passable place of the central district in the city. Yes, it will require considerable investments, but the business will pay for itself. True, the level of competition in this case will be quite high, but we will help you cope with it.
How to increase competitiveness
If you have enough funds to open a textile store in a good place, it is worth choosing between a separate room and renting space in a shopping center. At first it may seem that the second option is more attractive. But if you think about it, then a specialized outlet has the right to success within a shopping center only if there is no similar shop on another floor. That is, if the center already has a shop with the same product, it is unlikely that you will be able to compete with it, starting a business from scratch.
So it is always worth considering the option of renting a separate room – this is most likely cheaper, and more spacious. Here you can place more goods, put a couple of chairs for displaying cushions or blankets – catch, arrange, as your heart desires. By the way: the interior design of a home textile store is very important. People buying such things tend to bring comfort to their home. And they should feel it already on the threshold of your store.
At first, you can significantly save on the salary of the seller, if you yourself will play this role. But what can not be saved, so it is on an advertising campaign. A store that has just opened up really needs good advertising – create your own website, arrange regular promotions, make a discount system for regular customers – all this will pay off with interest.
