Moroso
How does the textile business
If you think that somewhere in the world there is a place where there are workshops under the sign KENZO or KVADRAT with large weaving machines and pretty weavers – then you are mistaken.
Textile business is cleverly arranged, especially in the high segment. There are factories, and there are so-called publishers. They differ from each other in much the same way as the usual “Russian” publishing houses for Russian ears differ from printing houses. That is, the publishers develop the design of the fabric (in a broad sense, from the color palette, drawings, to the way of interlacing and composition), and then place an order at the factory. Continue reading
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