Heimtextil 2020 - International exhibition of home textiles and fabrics for interior decoration
Heimtextil is held annually since 1971 and is the leading European exhibition of home textiles and fabrics for interior decoration. On Heimtextil you can see fabrics and upholstery, draperies, curtains,…

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Printing pictures on clothes

How can you get 30% profit in 40 thousand in a year? Invest these funds in print on clothes, or just on fabric. This capital is enough to open a printing house with its own equipment, monthly expenses for materials and workers. It’s good news that the demand for such a product still exceeds the market supply, so there is a place for those who want it. Today they print on anything, even on paper bags.

The total volume of the market for products printed on textiles is difficult to estimate. After all, the number of such products at times increases during political campaigns or mass celebrations, and the producers of these products are not known for certain. There is a belief that every political force or other weighty organization has its own typography, which it uses for its needs.

Case evaluation
In general, according to printers’ assumptions, the market for products printed on textiles is estimated at about $ 5 million. The global financial crisis significantly affected the market. He sank somewhere by 40% and still has not recovered to its previous volume. Surprisingly, the competition is insignificant, and so far demand exceeds supply, publishers say.

If there is another company that provides a narrow segment of services, other printers will not suffer. There are no pronounced market players who could claim monopoly or oligopoly. Simply, there is the concept of exclusivity on certain product categories.

According to rumors in the market, it is officials of higher rank who own printing houses that have the right to print such goods. But we note that today it is better not to invest money on the opening of a newspaper printing house, since experts say that this area relates to businesses that will disappear in 10 years.

You can enter the market and become successful as well. However, you should immediately understand the specifics of your company. The market already has quite strong experts in printing on T-shirts and umbrellas, however, there is still a shortage of printers in overalls or sweaters.

Important business details
The image on any surface is applied in a screen printing method. On the basis of technology, the print is produced by passing under pressure of ink through the printing elements of the stencil form using a printing squeegee. Centuries ago, this technology was invented and called popularly “print through silk”, or silk screen printing.

Unlike other types of printing, screen printing makes it possible to print various image formats, on materials of different thickness and structure, as well as on products of various shapes. Thanks to this, the range of services that can be provided with a screen printing machine is quite wide, and the cost of materials is lower than with other traditional printing directions. At the same time, the quality of the finished product does not suffer. The image remains resistant to various stimuli.

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